| A key ingredient in any prospective franchisee’s evaluation of a franchise opportunity is to visit exist- ing franchisees and ask them questions about their relationship with the franchisor. “What you need to know from franchisees is what the franchisor does that makes it worth the fees,†says one franchise consultant. The following questions will reveal how well the franchisor supports its franchisees and the nature of the franchisor–franchisee relationship:
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Sources: Based on Carol Tice, “How to Research a Franchise,†Entrepreneur, January 2009, pp. 112–119; Andrew A. Caffey, “Analyze This,†Entrepreneur, January 2000, pp. 163–167; Roger Brown, “Ask More Questions of More People Before Deciding, Then Plan to Work Very Hard,†Small Business Forum, Winter 1996/1997, pp. 91–93; Roberta Maynard, “Choosing a Franchise,†Nation’s Business, October 1996,
pp. 56–63; Andrew A. Caffey, “The Buying Game,†Entrepreneur, January 1997, pp. 174–177; Julie Bawden Davis, “A Perfect Match,†Business Start-Ups, July 1997, pp. 44–49.
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